Dima, an ASO specialist at Performance Lab, discussed his transition into the iGaming sector in a new interview. He outlined how he achieved measurable campaign results within six months of joining the company without prior industry experience.
The specialist began his role at Performance Lab with a background in app store optimization rather than gaming. Over the first half-year, he focused on testing unconventional hypotheses to adapt his strategies to the iGaming market. This approach allowed him to deliver verified outcomes for several client campaigns.
Team Objectives and Market Focus
The interview notes that individual competencies, company infrastructure, and strategic focus all contribute to long-term development in the sector. The Performance Lab team currently prioritizes data-driven optimization and cross-department collaboration to refine their acquisition models.