GANHEI has renewed its agreement with FIRST.bet to utilize the provider's sportsbook technology for the Brazilian market. The Brazilian betting operator aims to enhance its sports betting offering through this continued collaboration.
Technology and Market Strategy
The arrangement provides GANHEI with a fully managed sportsbook solution. This system includes pre-match and live market coverage alongside localized trading features designed for high-volume environments. FIRST.bet already supports multiple operators within the region, offering a platform tested under local regulatory and technical conditions.
Tom Light, CEO of FIRST.bet, stated that the Brazilian market requires speed and depth in live betting. He noted that GANHEI’s decision to return validates the technology they have developed. Raul Oliveira, CEO of GANHEI, emphasized the need for competitive odds and stability to meet player expectations.
He added that the partnership supports the brand's next stage of growth.
The two companies previously collaborated on sportsbook technology before this renewal. GANHEI selected FIRST.bet again to maintain consistency in its service delivery.